Michaela serves as the director of the Institute of Circular Economy (INCIEN), an organization implementing the principles of circular economy into practice. She is the founder of the first circular store, No neke, in the Czech Republic. Previously, she founded and led the startup Genster, an online styling service for men. She is also a co-founder of the project AlimentyDetem.cz, which has helped thousands of single parents solve issues with unpaid child support. Before founding Genster, she led the media department at the international company Unilever.