Maybe we can all agree that lemons are sour. However, they may taste even sourer if you pay for a kilo and end up only eating half. Have you ever tried to buy from a supplier a kilo of pure lemon without the peel so you’re not paying for the waste?
If so, you probably know the precise specifications of what you’re buying. Michal Kristiňák from Amazon was speaking about this on the main stage. According to him, you have to know clearly what you want to buy, explore the market, analyse it critically, know the risks, involve the suppliers and, above all, be active!