Martin Zelinka, a renowned corporate procurement expert and manager will, with his customary charm and professionalism, lead and curate the Category Management block on Wednesday on the Hyde Park Stage. His experience in implementing new digital procurement solutions and integrating them into a company's internal processes is now being applied at Siemens, where he is Head of Procurement. Outside his professional life, he also spends his leisure time seeking long-term goals, quite literally. Last year he did the Budapest Marathon and we are curious about whether he will also join Malcolm's morning run in Ostrava :-).