The new seventh stage, the Kraljič Stage, attracted many curious people who were able to see that the iconic purchasing matrix published in 1983 is still a very practical and effective tool for strengthening the competitiveness of companies, amongst other things. Martin Zelinka and his colleagues took the matrix literally into the last quadrant, and on Wednesday afternoon this “best of” stage was so full that the latecomers were hard-pressed to find an empty seat. We believe that Peter Kraljič would be very happy about this.