Milan Kaplan

Milan Kaplan

Milan is a marketing specialist, consultant, head of the PROEBIZ project and co-author of the books Company Purchasing and eAuctions and How to Buy Cheaper and More Effectively. He presents his e-biz experience at specialised conferences in the Czech Republic, Slovakia and Poland. In the 1990s he founded NAR, which then specialised in the implementation of marketing processes into industrial companies. At the end of the 1990s, the company began to develop and consequently established itself in making use of e-biz technology in order to increase the effectiveness of managerial decision-making in the area of purchasing marketing in institutions and companies. The project was named PROEBIZ and NAR is currently the largest provider of eAuction technology and know-how in Central Europe.