Martin Bednář

Martin Bednář

Martin Bednář teaches salespeople at large companies how to sell more to other large companies. He started out selling Scotch whiskey in bars, moved on to corporate banking, and has been sharing his expertise in B2B sales for nearly 20 years. He works with sales teams in the Czech Republic and across Europe. He focuses on consultative selling, working with the customer’s procurement process, negotiation, and the ability of salespeople to persuade not only “friendly contacts” but also the actual decision-makers within the company. For the past 6 years, he has been developing salespeople at his SalesKick Academy, where the focus is not on motivational speeches but on training specific skills that have an impact on results in real-world B2B sales.