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This specialist in strategic procurement thinking has escaped us for years, but now we are delighted to be able to introduce him to you. James is a great narrator of even bigger stories, and he likes to look "beyond the wall" of companies to customers, suppliers, contractors and the "intelligent extended value chain" that can drive their strategic decisions. At eBF he and Tomáš Veit will appear together in the grand finale on the ASAHI Stage discussing the New DNA of Procurement, or how the role of procurement is changing, what added value it can bring, and how the approach and attitude to procurement is changing over time.